My Designer Mantra of January
LIFT YOUR CLIENTS TO NEW HEIGHTS
Sure, January is a time for renewal and resolutions, but more for me - the new year brings inspiration and a volt of energy to reach higher and conquer goals - with gusto. December is usually such a month of reflection - January is for shaking it off and getting. It. Done.
I've found that small businesses are always happy to hear exciting options to breathe life into the design for their brand. It can show them that I'm not just a designer, I'm truly vested in their mission. This month, I want to remember to let my clients know I'm thinking of them, beyond our day-to-day design.
Here are 5 subtle ways I like to help my clients explore new levels for their design:
1. GATHERING NEW IDEAS FOR A MODERN DESIGN UPDATE
If there's time for coffee we'll meet up to talk about a few inspirations I've found that feel fresh and modern for their brand. It's also nice to talk openly about how their designs are working, and to take notes on edits we should make in our next phase.
2. I'M ALWAYS KEEPIN' A CHECK ON OUR COMPETITION
I'll gather a design case-study with my clients on a competitor's latest marketing campaign. What's working out there? I even love subscribing or ordering a competitor's product so I can study their systems, packaging, strengths, and more.
3. DUSTING OFF OLD MONEY-MAKING DESIGNS
If it's been a while since we've stepped into a design project that has a nice return - say a logo, website, newsletter templates, monthly ads - I'll list my top suggestions to rejuvenate their design for the new year.
4. SCOUTING TALENT IN ANY INDUSTRY FOR OUR PROJECTS
I'll scout out extra help, talent, or contractors we could use on our most-needed projects that will help us grow. This is always top-of-mind for growing my network as well. It's a win-win and I get to meet some very exciting people.
5. TOSSING MY CLIENTS MONEY-SAVING ALERTS FOR DESIGN AND BEYOND
I'm always on the look out for great deals on printing, apps, hosting, you name it. When our communication is open and I know what my clients are looking for, I LOVE finding great deals that can save them money.
Which new heights will your brand aim for this year? Let's talk about it!
All my best,
— Courtney O.