resQ Coffees : Branding + Packaging Design
resq coffees is a boutique coffee roaster in longmont, Colorado. They are particularly interested in giving back with their business & fostering kind stewardship of the land with their farms around the globe.
We connected on our love of dogs, and pursued a design that would capture other dog lovers hearts, but ultimately, wound up scaling the brand to a more neutral state of mind…
final branding waves
We ultimately ditched the canine concept and went with the sun & mountains to harken back to Colorado, all the while giving the spirit of resQ in your cup.
evolution of the brand
Here are the next gen concepts with resQ Coffees and the labels for their coffee bags
